Cover the bamboo mat (makisu) with plastic wrap to keep it clean. Place a sheet of nori on the mat with the shiny side down. Spread the rice evenly on the rough side of the nori.
California Roll: Spread rice over the entire nori sheet, sprinkle with sesame seeds, and flip it over. Place crab sticks, cucumber slices, and avocado slices on the shiny side. Roll using the technique shown in the video and cut into desired sizes.
Philadelphia Roll: Spread rice over the entire nori sheet, sprinkle with sesame seeds, and flip it over. Add cream cheese, smoked salmon slices, and cucumber to the shiny side. Roll and cut into desired sizes using the technique shown in the video.
Maki: For maki rolls, cut the nori sheet in half. Spread rice on the rough side, and add cucumber, avocado, or your preferred fish. Roll and cut into desired sizes. Plastic wrap isn’t needed for maki rolls.